Can you do better?
Is there a Difference between Realtors?
If you're about to list your home and you don't consider these factors as a FSBO (For Sale By Owner) or as a consumer choosing the right realtor you could be making one of the greatest financial mistakes of your life to date.
There are 3 things we need to access in order to ensure you don't lose thousands during the sale of your home. To make the right financial decisions for you and your family these are just 3 of the factors you need to consider.
Now before we start to explain why a realtor can do more for you than selling your own home privately we need to decide whether that is true or not.
A primary question to pose would be, do you have a dedicated marketing plan and a budget to follow through?
If you're unsure of what that consists of and think maybe its a good idea to hire a realtor that may be a mistake. Consider when sourcing an expert what their qualifications and resources are. What they bring to the table really does determine the success of your investment and home.
- Does your realtor have the means to hire professionals or supply top quality Marketing.
Do you know what quality marketing consists of? Staying educated will keep you in control of your asset and allow you to make the best possible decisions. One major key aspect when listing a home is the quality of detail that consumers are able to find. The description, the HD Video's, Wide rectangular angle photographs, 3D virtual interactive tours, premium quality prints, multiple social media platforms and the budget to market on them are just some of the many things a high end realtor has to offer and if they aren't able to provide these services it may be necessary to consider other options.
The days of a realtor walking into your home with a digital camera or phone to take your photos, write your description and let their brokerage market the property are over. With technology quickly advancing and true professionals consistently upping the bar the standard has risen and for you to capture every possible advantage knowing what the expectation should be will help you make the right decisions.
Now if as a private seller you've contemplated hiring a realtor and believe you can do all the above mentioned marketing tools on your own as well have the time to do so you have 2 things to consider. Do you have the funds to purchase all the professional gear and software which from my experience ranges into the several thousands and secondly is it worth saving only 2-2.5% for the listing brokerage minus paying a company like purple bricks to list your home (keeping in mind as a private seller you still have to offer the cooperating brokerage on average 2-2.5% of the purchase price).
Statistics show that while most for sale by owners homes sit much longer on the market, they also sell for much less. The reality is unless you're a professional in marketing, have access to multiple realtor boards and network with other professionals in the industry the likely hood of you saving any money from avoiding hiring a professional is statistically low.
2.Do you have an understanding of contract law?
We've determined when working with a realtor there are associated costs based on the sale of your home and we've determined without using a realtor you still have an expense which on average saves you very little or statistically costs you money all while you hold the liability of your sale.
Many of you who have sold privately the first time know that working with a professional does do wonders and I don't have to break down the overall expense difference at this point.
So lets address the question, when selling your home privately do you know the difference between a chattel and a fixture? Do you know what a schedule A, B or C are? Do you have an understanding of how to properly include your exclusions to ensure there are no miscommunications on closing and that you're not faced with legal issues as you try to settle into your new home.
Although your lawyer can help you through the process its important to understand they are not liable for your mistakes and I've personally seen them give the wrong information on multiple instances because they are not professionals in this industry.
It's never JUST the upfront costs but the long term associations and time that follow. It's important to create a stress free and hassle free sale. It can't always be guaranteed but when things go sideways it's always better to have a professional who cares for your well being in your corner than face the legal costs alone.
3. Can I hire a Realtor if I'm already listed as a private seller & recoup the money I've already invested?
The simple answer is Yes. If you're at the point of listing and have already listed privately you're already invested and likely owe the company you listed with a fee. A Fee is much different than a commission which is paid typically on the sale of the home and not due if the sale falls through or cancels at no fault of your own.
When listing with me I offer all the marketing tools complimentary at no expense to you, from high end photography to a full interactive 3D tour that allows consumers to walk through your home online from the comfort of theirs.
If you're already out of pocket and switching from FSBO to listing with myself I deduct the expenses you've already incurred from my commissions. I do so to not only earn your business but to ensure as a realtor I put your needs ahead of my own.
If you're interested in speaking further easily book your appointment through my appointment center below and I will be in touch shortly to confirm all your details.
I look forward to working with you.